In our demanding chaotic world...
Imagine if you had 10 minutes every day to learn about yourself

Be Bold. Every Day.

Chat to your new virtual Coach: Charlie.

Charlie helps you discover your work style and personality, find out about your top strengths and values, and reflect on what truly matters to you. So you can achieve your most desired career goals.

He (or she, if you prefer) is here to support you on your journey to become your BOLDR YOU.

Charlie is currently available on Facebook Messenger by invitation only.

Sign up below to be one of the first to try.

Gain self-awareness

Gain self-awareness

The first step in the journey starts with a deep understanding of yourself, your beliefs and values. BOLDR helps you discover your true self, your values, strengths and helps uncover areas for improvement.

Achieve your goals

Achieve your goals

The second step is to define and clarify your goals – whether it is becoming an inspirational leader, being financially independent or stepping into more senior management. BOLDR helps to define and refine your Ultimate You based on your values and helps to create small actionable goals to get you there. 

Create new habits. Exercise every day.

Create new habits.

The third step is to practice every day. BOLDR uses proven coaching techniques and the latest research in neuroscience to help you create positive habits. Charlie BOLDR is like your friend on Facebook Messenger. You don’t need to respond immediately though – he/she is AI-powered.

Welcome to a rewarding, private and convenient experience that fits your busy schedule.

"I tried BOLDR and had a blast! I can't wait for my coaching session tomorrow!"
Sam L.
"Charlie BOLDR is smarter than Ocado customer support bot"
Natalie O.
"Wow, this is so personal. I want to talk to Charlie more and more every day"
James B.
"The experience is very slick and natural"
Rachel S.

Meet the team

We’re a team of experienced Entrepreneurs, Coaches, Neuroscientists, Researchers and Developers based in the UK and US. We combine new ways of interaction, deep tech and proven evidence-based coaching methods to bring BOLDR and Charlie to life.

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Roberta Lucca
Co-Founder, CEO

Serial Entrepreneur obsessed about self-improvement. BAFTA winner. Top 35 Women under 35 by MT. British-Brazilian (order & flow).

Stephane Morachinni
Stephane Morachinni
Co-Founder, CTO

Tech Serial Entrepreneur. Expert in Content Semantics and Machine Learning. Foodie. The most fun French you’ll ever meet.

Maria hvo
Maria Hvorostovsky
Co-Founder

Executive Searcher. Degree in Psychology.

Mo Ladha
Mo Ladha
Advisor, Our Bots Expert
Jerry Kleinhaus
Jerry Kleinhaus
Advisor, Our Coach
Itamar Lessuisse
Itamar Lessuisse
Advisor, Our Growth Pro
Gabija Tokeikyte
Gabija Tokeikyte
Advisor, Our Neuroscientist
Benjamin Fleischer
Benjamin Fleischer
Advisor, Our US Ambassador

Collaboration with


Only 15% of people are engaged at work worldwide, according to Gallup. Escape the City research shows that 71% want a clearer sense of purpose in their careers.

Many of them spend 25+ years of their lifetimes working.

That is 30% of their lives not living up to their potential, not in love with their jobs, not connecting to their higher purpose nor being their authentic selves.

We Believe

It’s time to change. Change is the only constant. Let’s embrace it!

We believe that…

… Everyone has enormous potential to be fulfilled and improve everyday.

… Self-awareness is the first step for change.

… Our ability to grow and learn is what makes humans very special.

BOLDR aims to…

… Give you the tools to make a tiny improvement every day.
… Inspire change and transformation. One step at a time.
… Help you perfect your every move. Just like elite coaches perfect the moves of athletes.

We are here to support you when you want to achieve your goals, change jobs, careers, become more confident, get a promotion.

Welcome! 🙂

Get BOLDR

Sign up to be the first to try.